Our Story
WHO WE ARE
We are a French designer and an engineer based in London. You can imagine how picky we can be. We design our watches as well as if they were for ourselves.
OUR VISION
Don’t change your watch with trends, let the watch change for you
We were quite frustrated not to find an original watch that would outstand our design and quality standard. We wanted a watch that would be unique and will withstand the test of time by continuously surprise and please us with its design and features.
So we decided to create tour own.
A SINGULAR DESIGN
MORE THAN A PRETTY FACE
What makes our watches unique is the design of their face that create changing patterns.
We not only design unique timepieces, we care about every detail to make them last in time.
OUR TIMELINE IN MOTION
December 2016
The concept of the watch is brought to life with its first sketches in Catherine's notebook.
May – June 2017
Catherine propose the design to be edited to a few brands but they all reject it.
Summer 2017
Catherine believes in the potential of her design and takes the decision to self-produce it and starts developing the first prototypes.
October 2017
The first prototype is featured in Core 77. Numerous offers and purchase enquiries follow and encourage Catherine to continue developing this idea.
Winter 2017
Loïc officially joins the adventure and we started getting in touch with manufacturers to make our final prototype. In the meantime, we refined and designed every detail of the watch.
February 2018
We receive the prototypes that we immediately photograph and share on our website and social media.
Spring 2018
We launch the final production after a few edits to the prototypes.
We also develop a final branding, creative direction and website.
Summer 2018
We design and produce our final packaging.
October 2018
We launch pre-orders on our online shop.
Meanwhile, we take a little break and travel across the USA.
November 2018
We are featured in the December issue of British GQ.
December 2018
We have to resent all of our production to be modified as it wasn't meeting our quality standards.
January 2019
We receive our stock and are happy to finally open our online shop.
March 2020
Since the beginning of the pandemic, we are based in France and continue to operate our shop from there.
January 2021
Our adventure ends here as we are moving to new projects.
Hope our timelines will cross again.